Mrs. Hogan's One-Dress Wardrobe

This feature promoting Vogue patterns ran in Ladies Home Journal in April 1948. Illustrations would eventually give way to fashion photography of a high order. A hint of things to come: the photograph of Mrs. Hogan in the upper left corner is by Francesco Scavullo. He became one of the top fashion and celebrity photographers in later decades. For 30 years, beginning in 1965, he also photographed every cover of Cosmopolitan Magazine. When you think of the Cosmo girl, you’re likely thinking of a Scavullo-created image.