Modern Priscilla

This series of advertisements is fascinating--how best to reach the female consumer at a time when her traditional role as homemaker and mother is evolving? That's a question companies still ask. Fans of "Mad Men," the AMC show about advertising in the early 1960s, will especially appreciate this set and the care that went into crafting its message. Remember to click on each picture to get a closer look (and a readable type size).